Dreams And Dreaming :: essays research papers

Dreams and Dreaming   Ã‚  Ã‚  Ã‚  Ã‚  “ To write something and leave it behing us,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is but a dream   Ã‚  Ã‚  Ã‚  Ã‚   When we awake we know   Ã‚  Ã‚  Ã‚  Ã‚   There is not even anyone to read it';  Ã‚  Ã‚  Ã‚  Ã‚  Zen Master Ikkyu   Ã‚  Ã‚  Ã‚  Ã‚  WE dream during a state of sleep called REM sleep. It is known that theta rythems sent from the hippocampus, which determine if something is of essential value to the brain, are presesnt during REM sleep. Which supports the idea that dreaming is connected to learning and that dreams are very important to the growing process.   Ã‚  Ã‚  Ã‚  Ã‚  Sleep is set in cycles, each containing four stages   Ã‚  Ã‚  Ã‚  Ã‚  STAGE 1: Light sleep begins- thata waves   Ã‚  Ã‚  Ã‚  Ã‚  STAGE 2: Light sleep continues- spindles and K complexes   Ã‚  Ã‚  Ã‚  Ã‚  STAGE 3: The onset of deep sleep- K complexes and delta   Ã‚  Ã‚  Ã‚  Ã‚  STAGE 4: Very deep sleep- delta waves   Ã‚  Ã‚  Ã‚  Ã‚  The first cycle is roughly 90 minutes. The brain decends through all four stages, and then acends back through them, but on the way up REM sleep is experienced at stage 1. This REM period lasts about 10 minutesAfter the first cycle the delta sleep may no occur at all. the brain will cycle through stage 1 and 2. As the night goes on the proportion of REM to NON- REM increase, so by the end of the night you may dream for as much as 1 of the last 2 hours of sleep. Though for some of us we still sleep deeply even to the wee hours of the morning. The “deep sleepers'; Thus light sleeper are more likely able to remember dreams.   Ã‚  Ã‚  Ã‚  Ã‚  The Menangkabau tribes of Indonesia believe that the real life force, the sumanghat, actually leaves the body in both dreams and serious illness. The shaman, or Dukun, must project his conciousnes into the realm of dreams in order to placate or harry the malicious malignant spirits who are hostile to the subject   Ã‚  Ã‚  Ã‚  Ã‚  Dreamtime of the Aboriginees is a primal state which embraces the creation of the world at the very dawn of our time. It is the realm of the mythical beings who fist breathed life onto the universe.. Their culture extends back over 40,000 years, the oldest spiritual culture of the world. The Shaman is known as the Karadji.

Party influence in Congress Essay

The decline of party strength and influence began in the 19th century, partly due to the growth of the federal government under FDR whose ‘New Deal’ establishment served to undermine traditional social functions once carried out by party machines, thus weakening party loyalty. In the 1960’s and 1970s new issues such as civil rights, feminism, environmentalism and consumer rights arose to challenge traditional voting habits. These issues did not divide neatly along party lines and more voters indulged in â€Å"ticket-splitting† (voting for different parties in different elections). Partly in response to these trends, the parties themselves began to question their own policies and challenge their leaders. In Congress, reforms democratized or ‘opened up’ selection procedures to broader participation. Senior members found themselves surrendering committee chairmanships to unknown newcomers. Whips found it harder to enforce party discipline and junior members increasingly pursued their own personal projects to gain media attention and impress their constituency voters. Congress members have much to gain, in publicity and in tangible rewards (grants for their constituencies) from unpredictable behavior. The effect upon presidential influence in Congress has been destructive. President Carter struggled to pass bills through a House and Senate controlled by his own party. President Reagan’s early successes were largely due to Democrat ‘Boll Weevil’ defections. President Clinton has likewise been unable to rely upon solid party support, particularly for his anti-crime legislation and Healthcare Reform bill. Congress has been split by the new individualism of its members. The rise of the primary in presidential selection was another method used to ‘open up’ the political system and weaken party influence. Primaries allow voters a direct say in the choice of the party’s standard bearer in the presidential election. However, they enable candidates to hijack the party nomination for president by assembling teams of consultants, lawyers, financiers and media advisers, many of whom have no party affiliation and no loyalty or goal beyond the victory of their chosen leader. The victorious candidates sometimes lack any experience of government at the national  level. Modern presidents, facing a fragmented Congress, aggressive pressure groups and a skeptical media, cannot afford the luxury of limited experience. Unfortunately, the modern election system tends to favor those candidates who are effective campaigners rather than those who may be effective administrators. Given these difficulties, it is not surprising that recent Presidents have appeared to struggle. The cement of practical experience, party loyalty and common cause is too often thin or nonexistent at both ends.

Organizational Culture of Google Essay

Introduction Sergey Brin and Larry Page who were PhD Students at Stanford University met in 1996 and they came up with the idea of starting a search engine that they named BackRub. However on 14th September 1997, the two students renamed this search engine to Google and in the year 1998 this organization was launched officially. The term Google was derived from the word googol which refers to digit one (1) followed by hundredth (100) zeros. Studies show that, Google receives millions of users on daily basis and it is estimated that this organization is worth billions of US dollars. In addition to this, Google has proven to be among the leading organizations with diverse cultures and has been named as the best performing organization that ingrates Culture and Diversity in Decision Making process. Some of the Awards that have been given to Google include: Hispanic Bar Association of Orange County, Organizational Excellence Award, and Diversity in IT Award, UK IT Industry Award, and National Association of the Deaf Accessibility Award among many other Awards. Google’s Culture The bottom line of Google’s success across the globe stems from the culture that has been developed by the key stakeholders in the organization. It is indeed quite evident that, Google has grown considerably since 1998 when the company was officially launched and currently, its employees are more than 200, and come from all parts of the globe. I will examine Google’s culture of ethical standards and behavior as well as observable organizational policies in the Company. Although Googlers share common goals and visions for the company, Google hail from all walks of life and speak dozens of languages, reflecting the global audience that Google serve. And when not at work, Googlers pursue interests ranging from cycling to beekeeping, from frisbee to foxtrot. The culture of ethical standards and behavior in Google Typically, employees of Google Company are smart people and coming from various parts of the globe, they speak different languages and their cultures vary. As a matter of fact, these employees are expected to serve all customers without any favor or discrimination, thus â€Å"Don’t be evil† is key to Google’s stakeholders, members of staff and all employees working for Google Company. This statement is very vital to Google Company and it is expected that, everyone working in the Company as well as other members of staff should respect one another and above all honor those laws and guiding principles that have been established in the organization especially when it comes to the entire process of decision making (Weber, 2008). In addition to that, clients’ information is vital in the Company and the company expects every employee and other members of staff to ensure that customers’ information and data is given adequate protection from unauthorized access. The company expects that, all its employees maintain high levels of integrity at all time and any employee or staff member who is found to have jeopardized his work by exposing clients information and data to unauthorized access is held liable for all the damages caused will be forced to pay for the ultimate price of his negligence of duty (Schermerhorn, 2012). If there was ever a decline in the web searching service, Google will have to adapt to the new demand. This is why it important for them to strive to hire the smartest and the brightest within the field. Google has the employees to adapt to a decline in the web searching service, the employees that they currently have and will be able to hire will be able to adapt to any other business that Google wants to become during this decline.(Bulygo, 2013) Furthermore, protection of Google’s assets is very important to all employees and staff members of this company. It is quite evident that, Google is rich in intellectual data, communication facilities, employee data, clients’ information, and Company equipment among other assets from in all parts of the globe (Flamholtz & Randle, 2011). The company expects all employees, and other people who access these assets to protect them from any  access by other people with ill motives. This goes hand in hand with the working environment of Google Company and studies shows that, Google ensures that all employees work in a violence free environment and this has enabled employees of Google Company to be very productive at all time. This goes hand in hand with the issue of drug and substance abuse and in this respect; the company does not allow her employees, staff members to use or to promote drug and substance abuse. How I determined that Google has shown the culture of ethical standards and behavior Google Company has adopted the culture of ethical standards and behavior. To Frost, this culture is entrepreneurial, dynamic, and innovative and above all it makes employees to be creative in their places of work (Frost, 2009). It is quite evident that, employees and managers of Google Company embrace risk-taking and innovation, thus they work hard in order to ensure that Google Company is on the leading edge as compared to other organizations or companies from all over the world. Indeed, employees and members of staff of Google Company are unified by their commitment towards implementing what they have or what they know. In addition to that, Google Company aims at leading other companies or organizations in the industry, thus to achieve this, it encourages freedom and individual initiative among her employees and staff members. Factors that caused Google to embody the culture of ethical standards and When Google was officially launched in 1998 as a search engine many people took advantage of various types of information that were being sold by the company. As the company grew and spread all over the world cases of misuse of the available data and information were reported from various parts of the globe. This threatened Google’s performance in the industry and the company came up with various codes of ethics and standards that were meant to guide staff members and users of Google’s information. Secondly, Google being the leading and the best performing organization all over the world needed come up with the culture of ethical standards and behavior. The main reason behind this is that for any organization or company to be successful then all its employees and members of staff should be guided by well established ethics (Schein, 2010). Type of leader that suits Google Company In my opinion, I believe that the ideal leader for this company is the one who has the ability to cultivate Google’s presence continuously. In addition to this, the leader should be customized to the type of business in order for him to deliver the impeccable customer service demanded customers and also to ensure that the company produces amazing results. This individual should lead by example and lead all employees towards the attainment of the company`s mission and vision. He should be approachable, open minded and very knowledgeable. Conclusion In an event of a decline in the demand of goods and services of Google Company, it will be a prudent for the company to adjust its culture to match the trend. In my view, I believe Google Company has been adjusting its culture in a number of ways in to make the most of prevailing conditions. It is quite evident that all employees and stakeholders of Google Company are committed to service delivery and one of the adjustments to be made by the Company is to create fun times between employees and clients. This will allow employees of the company to share their amazing experiences and services with their clients and this will increase the demand of goods and services of the company by these clients or customers. References Flamholtz, E., & Randle, Y. (2011). Corporate Culture: The Ultimate Strategic Asset. Palo Alto: Stanford University Press. Frost, P. J. (2009). Organizational culture. Beverly Hills u.a: Sage Publ Schein, E. H. (2010). Organizational culture and leadership. San Francisco: Jossey-Bass Schermerhorn, J. R. (2012). Organizational behavior (12th ed.). Danvers, MA: John Wiley & Sons, Inc. ` Weber, S. (2008). Organizational behavior – Google corporate culture in perspective. München: GRIN Verlag GmbH. Bulygo, Z(2013, Feb 11) Insidw google’ culture of success and employee happiness.[Web Log Post]. Rettirved from http://blog.kissmetrics. com/google-culture-of-success/

Being a Health Professional for Global Environment

The modern professional world has changed the recent years forcing many professions to embrace the notion of a global environment. The International Council of Nurses exists to ensure global uniformity in standards applied by all nurses. Nurses can find themselves working in any environment. Such changes in the system call for embracing global issues in nursing through preparing nurses who can work in a global context. This essay discusses the health professional in a global environment and literacies that inform working in such an environment. Working in a global environment calls for global nurses who are culturally sensitive, collaborative and understand the conditions that affect patients around the globe. (Thomas & Galla, 2012, p. 5). Nurses understand that the global health environment is diverse and presents different opportunities and challenges that they have to deal with. These practitioners work in different settings like government agencies, hospitals, educational and research institutions or even non-profit organizations. Mary is a 78-year-old widow indigenous Australian from Old Town Road 8035, she is a retired school support officer who is respected in her munity as a leading elder (City of Horizon 2018, p.4). Having worked in a school she, speaks good English, which makes it easy to municate with her. Before admission she had lately been experiencing health problems over recent months like increased lethargy, dizziness, and increased headache. She has a history of chronic otitis media, tonsillectomy, and measles in childhood (City of Horizon 2018, p.5). She also suffers from a poorly managed osteoporosis, hypercoletroemia and cardiovascular disease. She has been admitted in the hospital and diagnosed with diabetes mellitus type 2, she is also suffering from ischemic stroke and penicillin allergy. Due to her condition, Mary has been admitted for therapeutic care until her condition stabilizes. The role of healthcare practitioners is to develop care strategies that will assist the patient condition t o improve. This means that developing a therapeutic relationship with the patient is important in healing process. Further, good munication skills are relevant in ensuring the success of all therapeutic processes that are put in place for healing.   Kornhaber, Walsh & Duff (2016) suggest that therapeutic relationships are defined from the perspective of the patient whee the patients see them as e passing caring and supportive behaviours that create a safe environment for the practitioner and the patient to engage in the healing process. Global health practitioners work with a range of patients who require different relationships to cement the healing process. For example, demographic factors like locality, age, race and social factors like gender shape the strategies that the practitioner applies. The quality of therapeutic care is measure Through the relationship that the practitioner developes with the patient. This forms the alpha and the omega of any form of therapy (Watson 2005, p. 11). This relationship is based on both emotional and informational ponents; since nurses are not trained as counsellors, they have basic counselling skills that can be applied to establish proactive relationships with the patient. Therapeutic relationships are termed as a working alliance between the patient and the practitioner. in the relationship nurse acts as the facilitator for change and the patient acts as the material for change.   Through forming such alliances, the nurse can understand the inner anxieties and disturbances that patients face which may hinder the overall healing process of the patient.   According to Jung, the therapist needs to see the client as an equal, thus there is need to abandon the preconceived opinions that exist in healthcare setting and approach each situation independently (Wilde McCormick & Wellings, 2000, p. 16). The relationship allows the nurse to creates a fortable and non-judgemental environment Through demonstrated congruence and unconditional positive regard towards patients thus improving the healing process. In this scenario patients like Mary will feel that the nurse is on their side Through showing respect for her inner and outer life. Further, Through proper munication skills the nurse can develop trust and build rapport with the patient which allows them to open up on issues affecting them. In the therapeutic process, the nurse and the patient municate where the patient is supposed to report progress and any changes in the body system or new symptoms that are felt. Once the nurse has established such relationships, it b es easy for the patient to open up making it easy for the practitioner to track the changes in medication of the patient (Kilduff, 2010, p. 241). This process therefore, decreases anxiety and enhance patient pliance with the therapeutic process which in turn leads to improved healthcare ou es. The nurse can easily achieve clinical goals like awareness of the problem since the patient easily opens up allowing the practitioner to identify most concerns needed by the patient. Since background history is an important element in the clinical process, some patients can exhibit barriers if they are not f ortable with the practitioner around them (Castledine, 2013, p. 15). Through munication, the nurse creates an environment that allows the patient to open up and allow collection of relevant information that guides the progress of therapeutic processes. Lastly, therapeutic relationships are not only designed for increased patient ou e but for rather professional satisfaction that results from satisfied patients. Every professional seeks for success in their field by ensuring that they have greater scores of satisfaction (Kelley, et al. 2014, p. 23). Such relationships can assist in appraisal of the nurse since they increase patient satisfaction and reduce plaints. There have been situations where patients have strongly bonded with some nurses to the extend that they asked to be served by a specific individual since they believe such an individual understands and meets their needs more. Patient backgrounds vary and some e from the introvert background   where information is disclosed to select people only (Kleinman 2013, p. 137). Therefore, the relationship boosts the professional profile of the nurse by creating personal career satisfaction. Good interpersonal and munication skills are critical in the survival of a global health practitioner. munication is an important element of healthcare that connects practitioners with their clients. It serves many purposes within the organization like assisting patients to make choices that affect the ou e of their health. Global practitioners have to municate professionally to connect with their fellow practitioners and people who need assistance (Sugg, 2016, p. 4).   The profession calls for specific behaviour expectations that increase the expected ou e from the patient. Lee & Doran (2017, p. 77) suggests that medical errors can be reduced to increase health ou es if practitioners can establish good interpersonal and munications skills. Since human factors play a role in satisfaction levels of patients, then professionals have to perfect in this area to boost their petencies. Bingham, et al. (2011, p. 251) add that good interpersonal skills assist in elimination of social and c ultural barriers that inhibit access to health. Such skills can assist the practitioner to integrate with these munities and establish rapport to be used in improving healthcare ou es. Further, the skills can assist in ensuring that people open up as they engage with the practitioner. In therapeutic care, munication is done between the nurse and the patient in away that creates a conducive atmosphere for dialogue, openness, curiosity and sharing. One strategy that will be applied to the case of Mary is the use of reflection   Through repeating her verbal and non-verbal messages to show her that you understand her feelings. Being old and from a hard disadvantaged background, Mary requires content validation from the nurse to show that her message has been heard.   This process creates a cognitive focus between the patient and the practitioner and works well in the process of beginning to know each other(Kim & Kate 2008, P. 221). This may work better in the initial information gathering process. The role of reflection in munication is to create feelings of empathy, interest and respect for patients. On the other hand, patients reciprocated Through inmproved munication and increased level of trust that is seen in high level of involvement in the therapeutic proce ss. Exploring munication strategy can also be applied in the therapeutic process when gathering personal information. Since information is the basis of clinical decision making, the nurse has to ensure that Mary opens up as much as possible. Diedrick, et al. (2011, p. 461) suggests that this technique encourages the patient to provide more information since they feel that the professional is following what they are saying. For example, the nurse will use phrases like â€Å"tell me more about what happened before†. This strategy can be helpful in tracing personal life issues that contribute to the health challenges that Mary is undergoing. The practitioner needs to place events in time or sequence to gather the right information. From the background of the patient, the sequence of events is important in tracing the health challenges Mary is facing (Kourkouta & Papathanasiou 2014, p. 65). She has had a   background and has been diagnosed with diabetes which requires her conditioned to be traced back using time sequence of events. This process will inform, decisions on the allergies that she faces during therapy. Clarifying can also be used in munication with Mary Through attempting to understand the basic nature of the statements said by the patient. When Mary responds to certain questions the practitioner is supposed to seek clarification rather than conclude their clinical experience (Kourkouta & Papathanasiou 2014, p. 66). Being an indigenous patient, she presents unique situations that require   analysis and clarification of every statement she makes. Clarification can be done Through paraphrasing where the nurse rephrases Mary’s ment or answer in a manner that is similar to what they understood. This process allows the client to confirm if indeed the statement is true. Further, providing leads to the patient can be used to encourage further discussion of the the feelings of the patient.   It also works well in the process of beginning a new discussion since it opens up   the discussion allowing the patient to talk more (Laskowski-Jones 2014, p. 5). Leading allows Mary to follow the discussion and play along as the discussion b es personal. This method works well when the practitioner wants to move from a genearl to a personal level. As the patient follows the discussion, she gets engaged and eventually opens up without leads. Once the nurse has established trust with Mary, the confronting skill can be applied to get information that has been   to get Through other munication strategies (Boykins 2014, p. 47).   Since the therapeutic process has not began, Mary can present challenges like arguing and challenging assumption drawn by the nurse based on the fact that she has an attitude for nurses. In such case, the nurse will be forced to confront her to get relevant information for the therapeutic process. Lastly offering hope and humour is one of the strategies that the nurse must use (Kourkouta & Papathanasiou 2014, p. 65). From the background of Mary, she seems to easily give medical attention because of her childhood history. The practitioner has to give hope and encourager her to persevere Through the current situation   and lighten her mood with humour that can enable establishing of rapport. Global health professionals operate in an ever-changing environment that requires the ability of the practitioner to work in a context characterized with different settings. Such situations require adequate skills and petencies that the practitioner needs to have to understand the environment that they are working in. The skills are useful in enabling the individual to operate better and survives the tides a panied with the job. Global health is a new storm that is taking the healthcare sector by storm where most institutions are revising their training programs to a modate these changes. Therefore, practitioners need to be prepared with the relevant skills that enable them to work in the environment. Bingham, A. et al., 2011. The Role of Interpersonal munication in Preventing Unsafe Abortion in munities: The Dialogues for Life Project in Nepal. Journal of Health munication, 16(3), pp. 245-263. Boykins, A., 2014. Core munication petencies in patient- centered care.. ABNF Journal, 25(2), pp. 40-45. Castledine, G., 2013. The importance of the nurse-patient relationship. British Journal of Nursing, 13(4), pp. 11-25. City of Horizon 2018. City of Horizon 2018 ver.1.1, puter Program, city of Horizon, Novus Res, Adelaide.. [Online]. Diedrick, L., Schaffer, M. & Sandau, K., 2011. A practical munication strategy to improve implementation of evidence-based practice.. Journal of Nursing Administration, 41(11), pp. 459-465. Kelley, J. M. et al., 2014. The Influence of the Patient-Clinician Relationship on Healthcare Ou es: A Systematic Review and Meta-Analysis of Randomized Controlled Trials. PLoS One, 9(4). Kilduff M, T. W., 2010. Social Networks and Organizations. Sage ed. s.l.: Thousand Oaks,. Kim, B. & Kate, W., 2008. How can health professionals enhance interpersonal munication with adolescents and young adults to improve health care ou es?: systematic literature review. International Journal of Adolescence and Youth, 4(3), pp. 211-231. Kleinman, A., 2013. From illness as culture to caregiving as moral experience. New England Journal of Medicine, Volume 368, p. 1376–1377. Kornhaber, R., Walsh, K., Duff, J. & Walker, K., 2016. Enhancing adult therapeutic interpersonal relationships in the acute health care setting: an integrative review. Journal of Multidisciplinary Health, 9(4), pp. 537-546. Kourkouta, L. & Papathanasiou, I. V., 2014. munication in Nursing Practice. Journal of The Academy of Medical Science of Bosnia and Herzegovinia, 26(1), pp. 65-67. Laskowski-Jones, L., 2014. munication: the good, the bad, and the ugly. Nursing, 44(6), pp. 1-10. Lee, C. T.-S. & Doran, D. M., 2017. The Role of Interpersonal Relations in Healthcare Team munication and Patient Safety; A Proposed Model of Interpersonal Process in Teamwork. Canadian Journal of Nursing Research, 49(2), pp. 75-93. .Sugg, C., 2016. ing of age: munication’s role in powering global health. BBC Media action, Issue 18. Thomas, L. & Galla, C., 2012. Building a culture of safety through team training and engagement. BioMedical Journal of Quality Safety, 5(1), pp. 1-15. Watson, J., 2005. Caring Science as Sacred Science. Philadelphia,: FA Davis pany. Wilde McCormick, E. & Wellings, N., 2000. Transpersonal Psychotherapy – Theory and Practice. New York: Continuum.

Leadership Assignment Example | Topics and Well Written Essays - 1500 words - 2

Leadership - Assignment Example It may be as simple as coming up with a group decision or as complex as establishing a group culture. Leadership is a continuous process wherein a leader tries to move from accomplishing one goal to another for the good of the whole group. Another definition is â€Å"Leadership is a process by which a person influences others to accomplish an objective and directs the organization in a way that makes it more cohesive and coherent. Leaders carry out this process by applying their leadership attributes, such as beliefs, values, ethics, character, knowledge, and skills† (Clark, 2008, para.3). In work environments, leadership may be distinguished from management. Leadership is giving the organization direction, having an overview, setting standards and making tough decisions while management is concerned with setting up and managing systems (Harris, 2003). Leadership is about development, vision and growth. Management is about attending to the status quo and ensuring that systems work† (Harris, 2003, p.5). However, in a work settings with diverse groups of people working together, leadership may be a challenge. A good leader has a clear vision of where he is going and sets directions to others towards that vision. He collaborates with other people regardless of their backgrounds on ways and means to reach their goals and not focus the authority on himself. In doing so, he empowers them to be confident in their abilities and motivates them to welcome challenges and opportunities. Because of his positive influence, he gains the respect of everyone to follow his lead while pursuing a common mission for the growth and development of the organisation (Leithwood & Riehl,2003). Top management is the most influential factor for such diverse workforce employees. It enacts policies which may make the task easier, as far as the employees are concerned. The hiring, recruiting and firing policies are devised in such a manner that there are

Dr. Malcolm Crowe in The Sixth Sense movie as heroic archetype Essay

Dr. Malcolm Crowe in The Sixth Sense movie as heroic archetype - Essay Example The function of the hero myth is to develop a person’s awareness of his strengths and weaknesses in order to face life’s problems† (Garbis, 2002). Within this myth, the death of the hero functions as a key to the concept that the individual has gained maturity and has been reborn into the image of the father or mentor. The third stage of the individuation process is known as transcendence and is that stage in the maturation process in which the unconscious and the conscious minds merge to enable the person to experience their full potential. While this would seem to suggest a new theory of human development, it is, instead, an idea that is buried in our earliest myths and legends and continues to play out in our modern stories and films. For example, Dr Malcolm in the film The Sixth Sense represents a heroic archetype who has to go through three main stages including the forced quest, climatic battle and the return as inevitable steps required to achieve the ultim ate goal in his life. The first stage of the hero archetype is the forced quest. This is illustrated in the film through Dr. Malcolm’s obvious feelings of guilt regarding previous failures, primarily in the form of Vincent, a former patient who entered long-term psychiatric care after Dr. Malcolm proved unable to help him stop hearing voices. This is contrasted against the doctor’s equally obvious enthusiasm to help people. Through his conversation with his wife and his responses to the congratulations he receives, it becomes clear that Dr. Malcolm is honored and pleased to receive an award for his work, but more interested in what he can do to help children overcome their various issues. His continued preoccupation with Vincent manifests itself in Vincent’s physical presence within the master bathroom the night of the award. Even here, seeing Vincent as a grown young man standing naked in his bathroom after having broken into the house, Malcolm’s primary concern is to

Marketing communications Case Study Example | Topics and Well Written Essays - 3000 words

Marketing communications - Case Study Example These leaders thrash their competition through superior customer insights that have been translated into compelling value propositions and superior customer experiences. Marketing has never been more significant as business firms scuffle and skirmish to differentiate themselves from competitors and obtain organic growth and financial success. Some of the world's most revered business corporations that include GE, Microsoft, and Intel, recognise the importance of marketing as a top line growth driver. At GE, where marketing was the "lost function" under Jack Welch, Jeff Immelt has invigorated the marketing organisation. At Microsoft, Steve Ballmer repeatedly stressed the marketing organization's lead role in making the company's "value propositions shine through for customers." And at Intel, Paul Otilleni fundamentally and drastically departed from the engineering-driven mindset of relentlessly increasing microprocessor speed to a marketing-led approach designing microprocessors for specific customer end-use applications like mobility and entertainment. While marketing is more influential and strategic at a few firms, the state of marketing at most firms is lacking. There are two evident problems with how marketing is practiced today-the role of the marketing organisation and the value that marketing is perceived to add to the firm's bottom line. Additionally, business firms, most especially huge organisations, employ an extensive array of marketing communications tools and metho ds to promote their companies, their products and services. Examples of these tools include brochures, mail shots, websites, TV ads and the like. The objective of all these is ultimately to achieve sales, customer base expansion and eventually market supremacy. Therefore, it is imperative for firms not just to be able to communicate effectively but to know what appropriate methods to use and determine if the segment they're trying to reach is really the sector they need to communicate their messages to. Integrated Marketing Communications This is a concept designed to unify all facets of marketing communication such as advertising, sales promotion, public relations and direct marketing. The goal is to fuse them into one working activity rather than permit each one to work in isolation. Basically, it aims to create and sustain a single look or message in all elements of a marketing campaign. However, practitioners remind clients that IMC should permeate every planned and unplanned communication at every contact point where the customer or prospect may receive an impression of the company. Practically, IMC must assimilate the corporate mission, the compensation plan, the management style, and employee training. It likewise includes packaging, positioning, promotions, pricing, and distribution. In its entirety, a successful integrated marketing communication plan should customise what is needed for the client based on time, budget and resources to reach targets or goals (Kotabe & Helse n, 2004; Young, 2005). Product Overview The PlayStation 3 trademarked PLAYSTATION3 but more commonly known as PS3 is the third video game console of the PlayStation brand from Sony Computer Entertainment. It is the successor to the highly sucessful PlayStation 2. It competes with Microsoft's Xbox 360 and Nintendo's Wii as part of the seventh generation of video game consoles. This is a fully